Making a green claim? Know what makes an environmental claim risky before it goes on the pack.
Paste your claim. Get a severity-ranked pre-check against the published Green Guides — the umbrella term qualified, the specific claim substantiated, the wording free of absolutes — before a label becomes a complaint.
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Key Takeaways
- Green claim copy vs published Green-Guides factors, severity-ranked.
- Actionable fix checklist — never a silent rewrite or auto-publish.
- Honesty: a heuristic pre-check — not a green-claims certification.
Green claim copy first. Green-Guides factors next.
Decision-support green-claims ranks — not a certification and not a legal audit.
GreenPrecheck — definition
GreenPrecheck pre-checks environmental and sustainability marketing claims against the patterns the FTC Green Guides (16 CFR Part 260) describe — an unqualified general benefit claim, a specific claim (recyclable, compostable, recycled content, carbon neutral, free-of, non-toxic) missing the qualifier that section requires, an absolute or overbroad wording, and an unnamed certification — returning a scored, severity-ranked report with concrete edits before the claim goes on a package, an ad or a product page.
What this is NOT
- Not a green-claims certification, account connector, or approval guarantee.
- Not a substantiation verifier — whether a recycled percentage or certification is true is an advisory checklist item, never looked up.
- Not a substitute for legal review of FTC, ASA or consumer-law obligations.
Controller / Processor — When packs mention privacy roles, we use GDPR Art.4 labels: Controller and Processor (decision-support only).
Label printed. Green claim challenged.
Unqualified umbrella term
“Eco-friendly” or “sustainable” with no specific, substantiated attribute is exactly the broad claim 16 CFR 260.4 treats as unsubstantiable — and regulators and retailers notice.
A specific claim with no qualifier
“Recyclable” where most consumers have no facility access, or “made with recycled” with no percentage — each is what its own Green-Guides section says must be qualified.
Absolute, overbroad wording
“100% green”, “zero-waste”, “chemical-free” imply a benefit no product fully delivers across its life cycle; a single absolute can turn an honest claim into a deceptive one.
An unnamed certification
A seal or “certified” with no named certifier or scope reads as an endorsement — and, under Part 260.6, may imply a government approval that does not exist.
Paste. Scan. Fix.
Severity-ranked findings from your claim against published Green-Guides factors — including which specific claim is missing which qualifier.
Green-claims findings
Unqualified umbrella terms, per-attribute substantiation gaps, absolutes and certifications, each with quoted evidence.
Severity ranks
High / medium / low so you fix the complaint-ready gaps first.
Fix checklist
Actionable edits — you still own the final copy.
Copy-ready report
Markdown you can paste into a ticket or packaging thread.
Everything you need for a green-claims pre-check
Built for marketers and product teams shipping sustainability claims every week.
Claim-wording and qualifier detection
Unqualified umbrella terms, per-attribute substantiation gaps, absolutes and certifications, each with quoted evidence.
Severity-ranked output
High / medium / low so you fix the complaint-ready gaps first.
Fix checklist included
Actionable edits — you still own the final copy.
Copy-ready
Markdown you can paste into a ticket or packaging thread.
From paste to pre-check report in 3 steps
Paste the claim
The exact wording you plan to publish — plus claim type, surface, and substantiation basis.
Scan
Deterministic engine ranks findings by severity and checks each claim for its required qualifier.
Review
You edit the copy. GreenPrecheck never rewrites or publishes.
Paste. Scan. Fix.
Severity-ranked findings from your claim against published Green-Guides factors — including which specific claim is missing which qualifier.
Unqualified umbrella term
“Eco-friendly” or “sustainable” with no specific, substantiated attribute is exactly the broad claim 16 CFR 260.4 treats as unsubstantiable — and regulators and retailers notice.
Green-claims findings — Unqualified umbrella terms, per-attribute substantiation gaps, absolutes and certifications, each with quoted evidence.
Green-Guides factors · deterministic qualifier logic · human review
Paste your claim wording with claim type, surface and basis. Deterministic severity ranks first, each specific claim checked for the qualifier its guides section expects. Optional AI never invents findings. You review before printing.
Read the methodology →Paste-first green-claim reports — not a compliance suite
| # | GreenPrecheck | Manual Green-Guides reading / banned-word lists |
|---|---|---|
| 1 | Copy vs green-claim factors in one paste | Hours reading guide explainers |
| 2 | Severity-ranked fix list with qualifier logic | Scattered checklist notes or a public complaint |
| 3 | Self-serve from $19/mo | Enterprise compliance suites |
| 4 | Decision-support only | May over-promise approval guarantees |
Methodology before you ship
AI draft · human review · decision-support only.
Read methodology →Open studioTry it on this page
or generate below.
Saved history
Built for marketers, product and packaging teams
Capability cards describe the studio. No fabricated customer counts.
A pasted claim becomes ranked findings against published Green-Guides factors.
Claim type, surface and basis tune how aggressively claim and qualifier risks escalate.
Every finding ships a suggested edit — you still decide.
Simple plans that scale
All paid plans include
- Green-claims pre-check studio
- Severity-ranked export
- Rule-based checks (decision-support)
- Email support on paid plans — no hidden add-ons for core studio use
- Limited AI checks: 3/day · 15/mo (fair use)
- Studio demo (no extra LLM fee)
- AI included: 40 runs/day · 300/mo (fair use)
- No separate ChatGPT subscription required
- Priority support · 2 months free with yearly
Feature comparison
What each plan includes — quotas reflect the enforced fair use limits.
| Dimension | Free | Pro | Enterprise |
|---|---|---|---|
| Usage | |||
| AI runs | 3/day · 15/mo | 40/day · 300/mo | 200/day · 3,000/mo |
| Report export | Watermarked | Clean export | Clean export |
| Audit log | Not included | ✓ Included | ✓ Included |
| Product | |||
| General-claim scan: unqualified umbrella terms like “eco-friendly”, “sustainable”, “all-natural” flagged against 16 CFR 260.4, which treats a broad claim with no specific attribute as unsubstantiable | ✓ Included | ✓ Included | ✓ Included |
| Per-attribute substantiation: recyclable / recycled content / compostable / degradable / free-of / non-toxic / renewable energy / renewable materials / carbon neutral — each checked for the qualifier its own Green-Guides section expects (facility access, %, timeframe, offset disclosure) | ✓ Included | ✓ Included | ✓ Included |
| Clarity & absolutes: “100% green”, “zero-waste”, “chemical-free”, “the most sustainable” caught as overbroad; “made with” vs “made from” recycled scope ambiguity flagged | ✓ Included | ✓ Included | ✓ Included |
| Certification check (260.6): an unqualified “certified”, “approved” or a seal with no named certifier or scope is flagged as an implied endorsement | ✓ Included | ✓ Included | ✓ Included |
| BYOK (your LLM key) | Not included | Not included | ✓ |
| SSO | Not included | Not included | Roadmap |
| Support & compliance | |||
| Support | Community | Priority | Custom SLA |
Already paid? Unlock Pro with your license
Licenses are issued manually after your payment is confirmed: we generate one per paid order and send it to the purchase email, typically within a few hours. Enter it below to activate Pro on this device — no account needed. Nothing yet? Write to lixingliangsy@163.com and reference your order email.
Your questions, answered
What does GreenPrecheck check?
A scored, severity-ranked pre-check of one pasted environmental or sustainability claim against the patterns the FTC Green Guides (16 CFR Part 260) describe — decision-support drafts, never a legal opinion.
Does a good score mean my green claim is compliant?
No. Substantiability depends on the real product, its life cycle, the applicable standard and your jurisdiction — whether a recycled percentage or a certification is true lives outside what any text checker can see. GreenPrecheck only flags the published factors present in the wording you paste.
Can I cancel anytime?
Yes. Self-serve plans cancel anytime; access continues until period end.
Do I need a credit card to start?
No. Start with email signup or Demo mode in the studio, then upgrade when ready.
Do I need my own ChatGPT / OpenAI subscription?
No for Free/Pro. AI runs are included in your plan (fair use) via our platform key. Enterprise can optionally bring your own OpenAI key (BYOK) — configure it at /settings (key stays server-side only).
What is Fair Use / what if I hit the AI limit?
Free includes 3 AI checks/day and 15/month. Pro includes 40/day and 300/month. At the fair-use limit the studio returns a clear QUOTA_EXCEEDED notice with the reset time — the Rule-based demo keeps working; Enterprise BYOK covers heavier volume.
Is checkout secure?
Payments are processed by Waffo Pancake (merchant of record).
What happens after I pay?
You receive access confirmation; fulfillment is tracked via webhook + order logs.
Quick answers
- Ranked findings per run
- Green-Guides aware
- Unqualified-umbrella and missing-qualifier gaps flagged
- Copy-ready
- Pricing starts at $0 (Free).
More questions
What inputs?
The claim text (the exact published wording), claim type, the surface it appears on, your substantiation basis, and strictness.
Green-claims guarantee?
No. Heuristic pre-check — not a green-claims certification and not legal advice.
What comes back?
Ranked findings with quoted evidence — unqualified umbrella terms, claims missing their required qualifier, absolutes and unnamed certifications — plus a fix checklist; always review.
Demo or live?
Demo is labelled; live wording needs a configured AI key.
Who is it for?
Brand marketers, product and packaging teams, and agencies publishing sustainability claims.
Primary sources?
Your pasted claim text and the published FTC Green Guides (16 CFR Part 260).
Does it verify my recycled percentage or certification?
No — deliberately not. It never runs a life-cycle assessment, lab test or certification/offset-registry lookup; whether the underlying fact holds appears as an advisory checklist item only.
Does it write my claim for me?
No. It judges only the wording you paste and suggests concrete fixes; you still write and publish.
How it compares
| Dimension | Manual | GreenPrecheck |
|---|---|---|
| Speed | Hours reading Green-Guides explainers | Seconds per claim draft |
| Consistency | Varies by reviewer memory | Same Green-Guides factors every run |
| Output | Free-form checklist notes | Structured pre-check report |
| Best for | Final sign-off | Pre-flight QA per green claim |
When not to use: Skip it when you need a lawyer’s opinion on FTC/ASA/consumer-law exposure, a life-cycle assessment or lab test to prove a figure, confirmation that a certification exists, or automated publishing. This only pre-checks the claim wording you paste.
- Where green claims get challenged — The four places environmental wording quietly trips the published Green Guides.
- Green-claim checks that people do not learn to ignore — What to block on, what to warn on, and what to leave alone.
- What a green-claims pre-check cannot see — The honest boundary between risky wording and a challenged claim.
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